Skip trial and error,
build your German pipeline in one quarter
For Nordic B2B SaaS and AI founders selling to the German mid-market. We build your German ICP, messaging and playbook. A native sales partner calls your target accounts from week 3. You get 12 discovery calls with German decision-makers. Guaranteed.
Germany is Europe's largest economy. It is also the market where it's easiest to waste a year (and money).
Most Nordic founders enter Germany the same way: translate the website, hire one sales rep, send English outreach and wait. Twelve months later there are a few friendly calls and no pipeline. German mid-market buyers decide in buying centers, expect proof on GDPR, ISO and hosting before the first demo, and respond to native outreach that speaks their language.
No plan, no growth: Sales are working, but not scaling.
Is your company growing organically—without clear target markets, positioning, or established structures? But without a targeted strategy and structures, growth potential will be slowed down in the long term.
A scalable sales strategy that works.
I work with decision-makers and their teams to develop robust go-to-market strategies for the DACH market—with clear target group definitions, measurable growth levers, and a predictable pipeline that gets all stakeholders on board.
Content is produced—but not converted.
Many companies lack a strategic framework for content. The result: content without impact that neither generates leads nor actively supports sales.
Content that sells—not just informs.
I help internal stakeholders plan and prioritize content along the customer journey and align it with the goals of the complex B2B funnel and the specific German-speaking target group—so that your marketing measures fuel your sales pipeline in the long term.
How can you secure your market leadership without having to develop everything yourself?
The answer lies in strong partnerships: Start-ups bring innovative strength, SMEs bring market strength—together, they secure your market leadership, whether as customer–supplier, in co-innovation, sales, or investments.
Partnerships as a lever for growth
We help medium-sized companies and start-ups find the right partners in Europe, exploit joint potential, and transform pilot projects into scalable business models—for greater innovative strength, new market potential, and securing and expanding European market leadership.
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No German ICP
You target the same audience as you do at home. In Germany, the decision is made by a buying center, not by a single decision-maker.
Messaging that doesn't resonate
Translated pitches sound unnatural. Without German messaging and proof of trust, buyers won't take the next step.
No one on the phone
Outbound calls from abroad remain infrequent and generic. Without German-speaking callers, your target accounts never hear from you.
Validate, Build, and Activate: Germany in One Quarter
Not a workshop, but a market entry. Starting in week 3, a German sales partner will test your approach on real buyers.
Phase 1 · Validate (April, weeks 1–4)
GTM strategy, kick-off in Sweden
ICPand German buying center
TAM, SAM, and SOM for DACH
Proof of trust: GDPR, ISO, hosting
Target account list and key assumptions to test in Germany
German messaging and call script
Sales playbook and cycle design
Outcome: ICP, personas, TAM/SAM/SOM, account list, messaging, and playbook. Outbound goes live in week 3.
Phase 2 · Build (May, weeks 5–8)
Full outbound, run for you
Coldcalling and LinkedIn at full speed
Channel mix tested on real buyers
Weekly call insights: reach, meeting rate, messaging
Biweekly pipeline review and KPI reporting
German sales assets built on proven strategies
Outcome: German sales assets, a tested channel mix, and your first discovery calls. Outreach calls every week.
Phase 3 · Activate (June, weeks 9–12)
Pipeline conversion and closing in Germany
Debriefof every call with a German buyer
Deals qualified through the buying center
Initial opportunities staged in your CRM; pitch and ICP adjustments
Next-step GTM roadmap for DACH
Closing at the Hinterland of Things conference in Bielefeld
Outcome: Initial pipeline, a refined pitch and ICP, and your DACH roadmap. 12 discovery calls, guaranteed.
Together, one-on-one, and done for you
Most Nordic founders enter Germany the same way: translate the website, hire one sales rep, send English outreach and wait. Twelve months later there are a few friendly calls and no pipeline. German mid-market buyers decide in buying centers, expect proof on GDPR, ISO and hosting before the first demo, and respond to native outreach that speaks their language.
Together, as a GTM to DACH cohort
Kick-off in Stockholm.
In person: ICP, buyer personas, TAM/SAM/SOM, and sales playbook.
Intensive workshop.
Real call data, objections, and sales assets shared across the cohort.
Closing event at Hinterland of Things in Bielefeld: meet German buyers, investors, and ecosystem partners.
One-on-one, by company
Messaging coaching.
Positioning, German messaging, call script.
Call coaching.
Call reviews, asset feedback, channel tuning.
Deal coaching.
Discovery, qualification, DACH roadmap.
Handled for you by our sales partner
Outbound live in week 3.
Native callers on the phone and LinkedIn (in German).
Full outbound.
Across all your target accounts.
Until the promise is fulfilled.
Falling short of 12 discovery calls? It keeps going—for free.
12 discovery calls with German decision-makers. Guaranteed.
We don’t sell workshop hours. We commit to a specific outcome: 12 discovery calls with German decision-makers from your target accounts within the program. If we fall short, our sales partner will continue making calls at no extra cost until we fulfill our promise.
Why we can promise this: Every company undergoes a fit check before being admitted. We only work with founders whose product, ICP, and team are ready for German buyers.
One price, including strategy and outbound services
Not a workshop, but a market entry. Starting in week 3, a German sales partner will test your approach on real buyers.
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€19,500 per company
Pilot price, net. A single price for the full program and outbound support provided by our German sales partner, with 12 discovery calls guaranteed. Starting with the next cohort, the regular price is €24,500.
Everything you need is included
Cohort sessions, weekly one-on-one coaching, and full outbound outreach via phone and LinkedIn. If you don't reach 12 discovery calls, outbound outreach continues at no additional cost. Travel to Stockholm and Bielefeld is billed separately.
6–8 companies, April–June 2027
Kickoff in Sweden, 12 weeks of remote work, and wrap-up in Germany at Hinterland of Things. Admission is based on a fit check, so every company in the cohort can meet the guarantee.
Partner of the Federal Ministry of Economics and Export Control
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