B2B insights for decision-makers in the DACH market
Digital transformation is not only changing technologies—it is changing how B2B customers buy, how markets function, and how growth is generated. Here you will find strategies, trends, and success factors for entering and scaling the DACH market. For European B2B tech entrepreneurs who want to take their GTM strategy to the next level and secure their long-term growth in the DACH region – with clear, practical approaches that work in the market.
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Certified BAFA consultant: Your partner for subsidized management consulting
We are a certified BAFA management consultancy. This means you can have a large portion of your consulting costs subsidized—while receiving expert strategies and recommendations to make your company more efficient, competitive, and visible.
Less waste coverage, more relevance: Win the ideal customer with AI
How B2B companies are shortening their sales cycles and acquiring more valuable customers faster with targeted AI use, smart ICP strategies, and digital touchpoints.
From tools to action: How AI really makes an impact in small and medium-sized businesses
Many AI projects in small and medium-sized businesses fail not because of the technology, but because of the implementation. Learn how to integrate AI into marketing and sales in a practical way—with real business impact.
AI in action: What really works for small and medium-sized businesses and what doesn't
From hype to added value: AI offers enormous potential for medium-sized companies. Our practical insights show what really works and why many projects fail.
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Growth with a system: How modern sales tactics and AI fit together
How AI really helps in B2B sales to identify target customers more precisely, prioritize processes, and use resources more efficiently.
Strategically reaching new customer segments through partnerships
Strategic partnerships help small and medium-sized enterprises reach new target customers in a targeted manner while making their sales activities more efficient and scalable.
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How co-creation enables new business models
Co-creation with tech partners helps small and medium-sized enterprises implement digital business models more quickly and make them scalable—and creates partnerships that support innovation in the long term.
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Strategic partnerships: Overview of models
Whether co-creation, venture clienting, or sales partnerships—strategic cooperation models open up new avenues for digital transformation for small and medium-sized enterprises.
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SMEs x Startups: Joint business models as leverage
Collaboration with startups is increasingly becoming a strategic option for medium-sized companies to implement digital and SaaS business models more quickly.
How to embed your ICP in marketing and sales
Focused sales: How to turn your ICP into a strategic lever for targeted acquisition and predictable revenue. How to anchor your ICP for the long term.
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Why you need a clear ideal customer profile now
ICP is not a buzzword, but the foundation of every modern B2B marketing and sales strategy. Here's how to proceed systematically.
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How corporate values retain customers and attract talent
Combining employer branding and sales: Inspiring customers and attracting talent with purpose and values – a roadmap for small and medium-sized enterprises.
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From data silos to data gold: Why automation matters now
How to efficiently digitize marketing and sales: with CRM, automation, and better customer data—without high IT costs.
Despite budget cuts: How to generate qualified B2B leads
Qualified B2B leads despite tight budgets: strategies and best practices for medium-sized marketing and sales.
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How your company can become the top choice for talent
Hidden champions among B2B SMEs in the DACH region are often global market leaders—but they are not visible enough to top talent. Learn how to efficiently build relevant visibility.
SaaS transformation: How to successfully manage change
The 3 biggest pitfalls in B2B transformation: How to ensure success with a clear go-to-market strategy (GTM) and ideal customer profile (ICP).
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Scalable sales: The key is recurring revenue
Medium-sized B2B companies are facing SaaS transformation. Learn how to build a recurring revenue model and secure sustainable, recurring sales.
ChatGPT in B2B sales: How medium-sized companies can win leads
Discover how medium-sized B2B companies are using AI tools such as ChatGPT to future-proof their SEO funnel strategy, increase leads, and optimize budgets.
Strategy provides orientation, systematic implementation leads to results.
Growth in the DACH market is not achieved through individual measures, but through clearly defined go-to-market structures and their consistent implementation in the market. Strategic clarity only works if it is systematically translated into processes, roles, and market access—in line with the real decision-making logic in the DACH region.
