ottonova

The objectives

• Optimization of customer acquisition cost (CAC) and customer lifetime value (CLTV) by establishing an organic lead funnel
• Development and implementation of a scalable marketing strategy for sustainable growth and efficient market penetration
• Leadership support for team development and recruiting to prepare for the scaling phase and build high-performance structures

The results

• Building an organic lead funnel with data-driven marketing strategies to optimize CAC and CLTV
• Implementation of a scalable marketing strategy that enables efficient and sustainable market penetration
• Support with team development and recruitment to prepare the organization for scaling and establish strong teams