Proliance

The mandate

As part of the strategic realignment, the focus was on restructuring the marketing strategy and switching to a scalable SaaS sales strategy. By implementing a demand-driven inbound growth strategy, lead generation was optimized and the conversion rate in the sales cycle was sustainably increased.
At the same time, the team was restructured in a targeted manner to reflect the new strategic requirements. This included both optimizing existing processes and recruiting and developing key positions. This integrated approach significantly increased efficiency in marketing and sales and optimally positioned the company for further growth.

The objectives

• Implementation of a demand-driven growth strategy with a focus on inbound marketing to sustainably increase lead generation and conversion rates.
• Restructuring and strategic realignment of the company through the development and implementation of a scalable SaaS sales strategy.
• Leadership support in team development and recruitment to build a high-performing and efficient organization for further growth.

The results

• Increased lead generation and conversion rates through the successful implementation of an organically driven inbound growth strategy, resulting in a 15% quarterly increase in pipeline fill (MQL).
• Successful restructuring and realignment of the sales strategy, resulting in increased sales and a reduction in the sales cycle by up to 3 months.
• Optimization of team structure and efficiency through targeted recruitment and development, as well as the establishment of the core team (+4 FTIs).