Xentral ERP

The mandate

During the intensive growth phase, I assumed strategic and operational responsibility for the marketing team. During this time, I not only adapted the marketing strategy to the new corporate goals, but also drove forward the targeted expansion of the team. At the same time, I accompanied the change process throughout the company by supporting the strategic realignment and scaling of the business areas. In doing so, I worked closely with management and investors to anchor the transformation holistically and sustainably.

The objectives

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The results

• Guiding and supporting C-level executives in implementing a demand-driven, sales-oriented go-to-market strategy (+30% MQL uplift)
• Supporting senior management in restructuring, developing, and recruiting teams (+6 FTIs)
• Support with onboarding VCs (Sequoia Capital, Tiger Global, Visionaries Club) and redefining the growth strategy