collect.AI

The mandate

Following the takeover of Aareal Bank by Advent International and Centerbridge Partners in 2023, the order-to-cash SaaS solution underwent a strategic realignment. The focus was on optimizing marketing and sales, restructuring the team, and integrating it into the new corporate structure. The resulting measures form the basis for a scalable growth strategy that enables sustainable market positioning and penetration.

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The objectives

• Marketing and sales support with a focus on implementing a growth strategy for the enterprise sales cycle to accelerate scaling and market penetration.
• Leadership support through restructuring and further development of the team to increase performance and optimally align the organization for growth.
• Supporting a merger project following the acquisition of Aareal Bank by Advent International and Centerbridge Partners in 2023, with the aim of ensuring efficient integration and strategic realignment of the SaaS solution.

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The results

• Successfully implemented the growth strategy for the enterprise sales cycle, resulting in a 20% increase in the closing rate and a reduction in the sales cycle.
• Optimization of marketing and sales processes, resulting in improved lead quality and a significant increase in the conversion rate in the B2B sector.
• Effective restructuring and further development of the team, resulting in significantly improved team performance and better internal cooperation.
• Successful integration as part of the merger, optimizing technical and operational processes and aligning the SaaS solution with the new corporate structures in a sustainable manner.