Pixx.io

The mandate

Targeted restructuring and strategic realignment in the course of the SaaS transformation have led to a sustainable increase in efficiency, scalability, and sales performance. This has optimally positioned the company for future growth.

The objectives:

• Management and responsibility for the marketing and sales team
• Development and implementation of a growth strategy with a focus on revenue targets (SaaS transformation)
• Supporting the leadership team in restructuring, team development, and recruitment
• Supporting tech stack migration to optimize performance and scalability

The results:

• Revenue growth & expansion: Successful implementation of growth strategy, resulting in a 25% increase in revenue and an improved customer acquisition cost (CAC)/customer lifetime value (CLV) ratio.
• Optimization of marketing and sales: Introduction of data-driven processes that increased the lead conversion rate by 40% and shortened sales cycles by three months.
• Effective restructuring & team development: Building a high-performing team through targeted recruitment, clear role allocation, and leadership coaching (team expansion from 3 to 20 FTEs).
• Successful tech stack migration: Improved performance and scalability, increasing system availability and reducing operating costs.