Our services for B2B software companies in Germany, Austria, and Switzerland
We support European B2B tech startups in scaling their growth in the DACH region in a targeted manner. cse advisory is a boutique consulting firm for B2B tech companies in the growth phase. We help you tap into the DACH market as your next scaling step and successfully win high-touch accounts in the German SME sector.
Market entry
Is your B2B tech company established in its home market and are you now planning to tap into new markets abroad?
Then now is the right time to create the right conditions for internationalization so that you are optimally prepared for your expansion into the DACH region.
Experience in the B2B market, an active network, clear planning of the next steps, and proximity to the language and market are among the key success factors for a successful market entry. As part of our DACH Readiness Audit, we work with you to identify where action is still needed—whether in terms of skills and resources or in sharpening your go-to-market goals.
We also support you with AI-powered test assets to validate market reactions at an early stage. In addition, we draw on an exclusive network of decision-makers in the B2B tech environment in DACH, which enables initial pilot discussions and ensures sound market validation.
Market Growth
Do you want to grow in the DACH region—either with a go-to-market entry or with an existing local business?
What you need now is a concrete GTM roadmap tailored to your target customers.
What you need now is a concrete GTM roadmap. Together, we define your Ideal Customer Profile (ICP), decipher the buying center logic in the target market, and develop a scalable funnel architecture. Building on this, we sharpen your messaging, identify relevant partners, and design targeted ABM tactics for high-touch accounts in the German B2B SME sector.
In addition, we rely on AI-supported enablement: we use relevant data points, integrate them into your CRM, and define clear triggers to control priorities, timing, and approach based on data.
Market Execute
You already know how you want to proceed in the DACH market, but you currently lack the capacity to implement your plan?
Especially in the growth phase, it is crucial to set up marketing, sales, and operations efficiently and to integrate them in a targeted manner.
We provide operational support in setting up and expanding your marketing, relieve your sales team, and ensure smooth interaction between marketing, sales, and RevOps. Together, we develop the relevant processes, implement paid and organic campaigns, and support you in content creation.
We work closely with your team and take on responsibility where internal resources or specific DACH experience are lacking. Our senior B2B Tech/SaaS experts bring in-depth market knowledge, a deep understanding of complex buying center structures, and a B2B Tech track record in the DACH market.
Over 50 B2B tech companies trust us
Eligible for BAFA funding
We are listed as consultants for the BAFA subsidy program. Our services can be subsidized by up to 80%. We are happy to assist you with the application process.
B2B expert network
We work with specialized B2B experts in Europe who are committed to making a real difference, with many years of experience, a high level of implementation expertise, and a clear understanding of what matters in the DACH market.
Selected projects & mandates in the DACH market
A selection of B2B projects that demonstrate how strategic alignment, operational implementation, and collaborative partnerships can be effective.
Enterprise marketing and sales strategy in a merger situation at Collect.AI
In the course of the takeover of Aareal Bank by Advent International and Centerbridge Partners (2023), CollectAI's SaaS solution underwent a strategic realignment. My mandate focused on developing and implementing a scalable growth strategy for marketing and sales in the enterprise segment, restructuring the team, and integrating it into the new corporate structure. The goal was to increase performance and scalability, align the organization for growth, and strengthen its market position.
The result:Among other things,themeasures led to a significant improvement in lead quality and conversion rates along the lead funnel. In addition, the internal structures were successfully aligned with the new requirements of the merger process, both strategically and operationally.
Marketing responsibility in the hyper-growth phase at xentral
As part of an interim mandate at xentral, I took on strategic and operational responsibility for the marketing department during a dynamic growth phase. In doing so, I adapted the marketing strategy to new corporate goals, expanded the team in a targeted manner, and helped shape the transformation of the company.
The result:In close cooperation with the founders, management, and investors (including Sequoia Capital, Visionaries Club), I set up a sales-oriented go-to-market strategy (+30% MQL uplift), supported the structured expansion and scaling of the teams (+6 FTEs), and made a lasting contribution to the realignment of the company.
Initial go-to-market strategy for a Siemens (SRE) spin-off
During the founding phase of the PropTech startup TWINGINE, a spin-off from Siemens SRE, I was responsible for developing and implementing the marketing and brand strategy. The goal was to create a strong positioning for market entry—with a clear focus on the target group (ICP), digital channels, and event formats. Together with the Siemens team, I designed the go-to-market strategy, managed the website launch, and established consistent branding.
The result: targetedmarket positioning , increased visibility, successful lead generation—with 60% of qualified MQLs coming from inbound sources—and a 30% increase in conversion rates within the ICP.
Content and SEO strategy with a focus on the B2B funnel at Quanos
As part of a strategic consulting project, I supported Quanos in optimizing its existing content and SEO strategy. The goal was to align content specifically with B2B lead funnel logic, optimize existing content through structured refactoring, and improve the technical performance of the website.
The result: Theresult: Through a combination of SEO audits, data-driven content refactoring, and strategic realignment, lead quality and conversion rates were significantly increased. The content strategy developed is sustainable, scalable, and contributes measurably to lead generation and brand loyalty.
Organic growth strategy at ottonova PKV
I helped shape the strategic marketing direction for InsureTech company ottonova during the crucial phase of growth to scaling. The goal was to optimize CAC and CLTV by building an organic lead funnel and developing a scalable marketing strategy for sustainable growth and efficient market penetration.At the same time, I supported the leadership team in team building and recruiting to create high-performance structures for the next stage of growth.
The result: a data-driven, organic funnel to improve marketing efficiency and a scalable team structure ready for the next phase.
A strong partner network for B2B tech in Germany, Austria, and Switzerland
cse advisory is part of a network of partners who work together to promote B2B tech companies in Europe, contributing to a strong ecosystem in the DACH region.
Our network partnerships
XX
Elvin
DAch Lead
bluebird
XX
Marvin
Head of Marketing
OMR Reviews
