Our services for B2B software companies in Germany, Austria, and Switzerland
We support European B2B tech startups in scaling their growth in the DACH region in a targeted manner. cse advisory is a boutique consulting firm for B2B tech companies in the growth phase. We help you tap into the DACH market as your next scaling step and successfully win high-touch accounts in the German SME sector.
Market entry
Is your B2B tech company already established in its home market, and are you now planning to enter the German market?
If so, now is the right time to lay the groundwork for international expansion so that you’re fully prepared to expand into the DACH region.
Market Growth
Are you looking to expand strategically in the DACH region—either through a go-to-market entry or by building on an existing local business?
All you need now is a concrete go-to-market roadmap tailored to your target customers.
Market Execute
Do you already know how you want to approach the DACH market, but currently lack the resources to implement your strategy?
Especially during the growth phase, it’s crucial to set up marketing, sales, and operations efficiently and integrate them in a targeted manner.
Here's how we support you in entering the market
Our market expertise in the B2B DACH market, an active network, a clear roadmap for the next steps, and a deep understanding of the local language and market are among the key factors for a successful market entry. As part of our DACH Readiness Audit, we work with you to identify areas where action is still needed—whether in terms of capabilities and resources or in refining your go-to-market goals.
In addition, we support you with AI-powered test campaigns to validate market reactions early on. We also draw on an exclusive network of decision-makers in the B2B tech sector in the DACH region, which facilitates initial pilot discussions and ensures robust market validation.
Here's how we help you grow your market share
Together, we’ll define your Ideal Customer Profile (ICP) and your value proposition in the German market, decipher the decision-making logic in your target market, and develop a scalable funnel architecture. Building on this, we’ll refine your messaging, identify relevant partners, and design targeted ABM tactics for high-touch accounts in the German B2B SME sector.
In addition, we rely on AI-powered enablement: We use relevant data points, integrate them into your CRM, and define clear triggers to manage priorities, timing, and messaging based on data.
Here's how we support your team on the ground
We provide hands-on support in establishing and expanding your marketing and ABM strategy, lighten the load on your sales team, and ensure seamless collaboration between marketing, sales, and RevOps. Together, we develop the necessary processes, execute paid and organic campaigns, and assist you with content creation and your presence at events in German-speaking countries. In doing so, we work closely with your team and step in where internal resources or specific DACH experience are lacking. Our senior B2B tech/SaaS experts bring in-depth market knowledge, a deep understanding of complex buying center structures, and a proven track record in the B2B tech sector within the DACH market.
Over 50 B2B tech companies trust us
DACH Test & Validation Sprint
Validate your market entry with a clear go/no-go decision.
Clarify the starting point and hypotheses:
We refine your ICP and value proposition and define the key hypotheses for the DACH market.
Reflecting Market Reality:
We compare your assumptions with the reality in the DACH region: buying centers, decision-making logic, and typical obstacles.
Decision & Next Steps:
You’ll receive a clear go/no-go recommendation along with specific next steps for your market entry.
B2B expert network
We work with specialized B2B experts in Europe who are committed to making a real difference, with many years of experience, a high level of implementation expertise, and a clear understanding of what matters in the DACH market.
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Selected projects & mandates in the DACH market
A selection of B2B projects that demonstrate how strategic alignment, operational implementation, and collaborative partnerships can be effective.
Enterprise marketing and sales strategy in a merger situation at Collect.AI
In the course of the takeover of Aareal Bank by Advent International and Centerbridge Partners (2023), CollectAI's SaaS solution underwent a strategic realignment. My mandate focused on developing and implementing a scalable growth strategy for marketing and sales in the enterprise segment, restructuring the team, and integrating it into the new corporate structure. The goal was to increase performance and scalability, align the organization for growth, and strengthen its market position.
The result:Among other things,themeasures led to a significant improvement in lead quality and conversion rates along the lead funnel. In addition, the internal structures were successfully aligned with the new requirements of the merger process, both strategically and operationally.
Marketing responsibility in the hyper-growth phase at xentral
As part of an interim mandate at xentral, I took on strategic and operational responsibility for the marketing department during a dynamic growth phase. In doing so, I adapted the marketing strategy to new corporate goals, expanded the team in a targeted manner, and helped shape the transformation of the company.
The result:In close cooperation with the founders, management, and investors (including Sequoia Capital, Visionaries Club), I set up a sales-oriented go-to-market strategy (+30% MQL uplift), supported the structured expansion and scaling of the teams (+6 FTEs), and made a lasting contribution to the realignment of the company.
Initial go-to-market strategy for a Siemens (SRE) spin-off
During the founding phase of the PropTech startup TWINGINE, a spin-off from Siemens SRE, I was responsible for developing and implementing the marketing and brand strategy. The goal was to create a strong positioning for market entry—with a clear focus on the target group (ICP), digital channels, and event formats. Together with the Siemens team, I designed the go-to-market strategy, managed the website launch, and established consistent branding.
The result: targetedmarket positioning , increased visibility, successful lead generation—with 60% of qualified MQLs coming from inbound sources—and a 30% increase in conversion rates within the ICP.
Content and SEO strategy with a focus on the B2B funnel at Quanos
As part of a strategic consulting project, I supported Quanos in optimizing its existing content and SEO strategy. The goal was to align content specifically with B2B lead funnel logic, optimize existing content through structured refactoring, and improve the technical performance of the website.
The result: Theresult: Through a combination of SEO audits, data-driven content refactoring, and strategic realignment, lead quality and conversion rates were significantly increased. The content strategy developed is sustainable, scalable, and contributes measurably to lead generation and brand loyalty.
Organic growth strategy at ottonova PKV
I helped shape the strategic marketing direction for InsureTech company ottonova during the crucial phase of growth to scaling. The goal was to optimize CAC and CLTV by building an organic lead funnel and developing a scalable marketing strategy for sustainable growth and efficient market penetration.At the same time, I supported the leadership team in team building and recruiting to create high-performance structures for the next stage of growth.
The result: a data-driven, organic funnel to improve marketing efficiency and a scalable team structure ready for the next phase.
A strong partner network for B2B tech in Germany, Austria, and Switzerland
cse advisory is part of a network of partners who work together to promote B2B tech companies in Europe, contributing to a strong ecosystem in the DACH region.
Our network partnerships
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Elvin
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