Siemens SRE

The mandate

I supported the PropTech start-up TWINGINE (Siemens SRE) during its founding phase with its initial market entry strategy and played a key role in developing and implementing marketing and branding measures.

The objectives

• Strategic brand development and positioning
• Development and implementation of a marketing strategy for market launch
• Developing a go-to-market strategy with a focus on events and digital channels (in line with the ICPs)
• Management of the website launch project with all responsible internal and external stakeholders
• Establishing consistent branding and a clear brand message
• Identifying and addressing the target group (ICP) for effective market penetration
• Close collaboration with the Siemens SRE team for strategic coordination and integration

The results

• Increase brand awareness through targeted marketing measures (positioning at conferences and in leading media)
• Successful lead generation, with 60% of qualified MQLs coming from inbound sources (development phase of all relevant marketing and sales channels)
• Optimized market positioning, resulting in a 30% higher conversion rate within the ICP