How Software Decisions Are Really Made in the DACH Region
Real data, real buyers: Discover how decisions are actually made in today’s B2B software landscape, based on the Software Buying Study DACH 2026 by OMR Reviews and cse advisory.
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Key decision factors
Why trust is key
Where to focus
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Get the latest DACH Software Buying Study 2026
Discover how software purchasing decisions are made across the DACH region, who influences them, and what matters most to buyers today.
What you'll get
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Complex decision-making
4–6 stakeholders are involved, and decisions are driven by internal alignment, not by individuals.
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How deals are won
Reviews, trials, and product experience matter more than sales promises.
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