Charlotte Altmann
Strategic B2B funnel architecture that drives B2B purchasing decisions
I advise CEOs and commercial leads on how to align their marketing and sales funnel in the DACH market specifically with the decision-making logic of complex buying centers.
My expertise:
For over 15 years, I have been helping tech companies not only become visible in the DACH market, but also grow strategically. With a particular focus on B2B SaaS in the growth phase, often in the VC environment, I support teams in aligning their GTM strategy with real decision-making processes.
What we offer:
- Funnel architecture with a focus on ABM: Structuring marketing and sales funnels along real decision-making processes
- Account-specific approach: Development of targeted touchpoints for relevant roles in the buying center
- Market entry in Germany, Austria, and Switzerland: Prioritization of target accounts, segments, and messages for each decision-making phase
Strategy provides orientation, systematic implementation leads to results.
Growth in the DACH market is not achieved through individual measures, but through clearly defined go-to-market structures and their consistent implementation in the market. Strategic clarity only works if it is systematically translated into processes, roles, and market access—in line with the real decision-making logic in the DACH region.
