SaaS sales:
How do I build a scalable pipeline?
Do you lead sales and marketing teams in B2B SMEs and want to build or optimize SaaS structures? In our compact workshop series, you will develop a solid foundation: clear target customers, differentiated value propositions, scalable lead acquisition and sales structures.
SaaS Strategy:
Workshop for Sales Managers
We offer a three-stage workshop format for managing directors, sales and marketing managers in medium-sized B2B companies who want to actively drive the transition to SaaS sales. We teach proven methods and develop an iterative roadmap for operational implementation in your company structures.
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I. Session:
Target vision and differentiation
Goal:
Together, we define your individual goals, develop a clear and differentiated value proposition, and identify your unique superpower that sets you apart from the competition.
Modules:
- Kick-off & clarification of expectations with definition of goals, status quo assessment, and identification of challenges.
- Teaching practical methods and tools for implementing a data-driven and efficient go-to-market strategy in B2B SMEs.
- Value proposition & superpower through analysis of features, benefits, and development of a unique value proposition.
Outcome:
- You have developed a clear target vision that you can implement step by step in your company after completing the workshop series.
- You are familiar with SaaS-specific methods and tools for successfully putting a data-driven strategy into practice.
- Development of a clear and differentiated value proposition that uniquely positions your own offering.
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II: Session:
ICP and Buying Center in the Sales Cycle
Goal:
We define the focus ICP, including the ideal product user, ideal buyer persona, and ideal company profile, and link this to the buying center and relevant use cases.
Modules:
- ICP vs. persona – creating clarity to understand the differences and interactions in the sales funnel.
- Specify the focus ICP by defining the ideal product user, ideal buyer persona, and ideal company profile.
- Identify and understand personas in the buying center, including buyer, champion, gatekeeper, and influencer.
Outcome:
- A clearly defined focus ICP including user personas, buyer personas, and company profile.
- A solid foundation for funnel mapping (top, mid, and bottom funnel).
- A concrete alignment of sales and marketing activities along the customer journey.
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Session III:
Metrics, tools, and practical application
Goal:
Together, we develop your data-driven funnel, including relevant metrics and use cases for effective nurturing, individually tailored to the requirements and technical setup of your company.
Modules:
- In the SaaS Funnel & Metrics Deep Dive, key metrics such as MRR, CAC, NRR, and time-to-value are presented and their significance for measuring sales success is explained.
- Using a practical use case, such as setting up a HubSpot system including lead nurturing, we show you how tools and the tech stack can be used effectively.
Outcome:
- You will receive a clearly structured funnel architecture including relevant KPIs that you can use to measure the progress and success of your sales process.
- A concrete concept for effective lead nurturing will be developed, supplemented by a practical checklist to support setup and implementation.
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In-person format
The in-person format is aimed in particular at decision-makers and stakeholders in senior management, as well as sales and marketing leads, especially those involved in initial SaaS development or the transformation of team structures.
The workshop begins with a 60-minute preparatory call to define individual goals, followed by a compact 7-hour in-person workshop on site in Munich or directly at the company's premises.
remote format
The remote workshop format is aimed at decision-makers in sales and marketing teams who want to drive the expansion and optimization of SaaS development.
The workshop begins with an introductory and preparatory call to define individual goals. The workshop series comprises three sessions of 3 hours each, including preparation and follow-up.
Shaping the future of B2B SMEs together.
I am part of a network of partners who work together to promote B2B SMEs—contributing to a strong ecosystem in the DACH region.
Network partnerships
Your partner for future-oriented growth.
With extensive experience in strategy development and operational implementation, I support medium-sized companies in successfully aligning their marketing and sales activities. Sustainable growth and measurable results are my benchmark.
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Elvin
DAch Lead
bluebird
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Marvin
Head of Marketing
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