Skip trial and error,
build your German pipeline in one quarter
For Nordic B2B SaaS and AI founders selling to the German mid-market. We build your German ICP, messaging and playbook. A native sales partner calls your target accounts from week 3. You get 12 discovery calls with German decision-makers. Guaranteed.
Germany is Europe's largest economy. It is also the easiest market to waste a year (and money) on.
Most Nordic founders enter Germany the same way: translate the website, hire one sales rep, send English outreach and wait. Twelve months later there are a few friendly calls and no pipeline. German mid-market buyers decide in buying centers, expect proof on GDPR, ISO and hosting before the first demo, and respond to native outreach that speaks their language.
Kein Plan, kein Wachstum: Der Vertrieb funktioniert, aber skaliert nicht.
Wächst dein Unternehmen aus dem Bauch heraus – ohne klare Zielmärkte, Positionierung und gewachsene Strukturen? Doch ohne ein zielgerichtete Strategie und Strukturen wird Wachstumspotential langfristig ausgebremst.
Eine skalierbare Vertriebsstrategie, die wirkt.
Ich entwickle mit Entscheidern und ihren Teams eine belastbare Go-to-Market-Strategien für den DACH Markt – mit klarer Zielgruppendefintion, messbaren Wachstumshebeln und einer planbaren Pipeline, die alle Stakeholder abholt.
Content wird produziert – aber nicht konvertiert.
In vielen Unternehmen fehlt der strategische Rahmen für Content. Das Ergebnis: Inhalte ohne Impact, die weder Leads generieren noch den Vertrieb aktiv unterstützen.
Content, der verkauft – nicht nur informiert.
Ich helfe interne Stakleholder dabei, Content entlang der Customer Journey zu planen, zu priorisieren und auf die Ziele im kompelxen B2B Funnel und die spezifische, deutschsprachige Zielgruppe auszurichten – damit Ihre Marketingmaßnahmen Ihre Vertriebsipeline nachhaltig befeuert.
Wie kannst du deine Marktführerschaft sichern, ohne alles allein entwickeln zu müssen?
Die Antwort liegt in starken Partnerschaften: Start-ups bringen Innovationskraft, der Mittelstand Marktstärke – gemeinsam sichern sie Ihre Marktführerschaft, ob als Kunde–Lieferant, in Co-Innovation, Vertrieb oder Investments.
Partnerschaften als Wachstumshebel
Wir helfen Mittelständlern und Start-ups, die richtigen Partner in Europa zu finden, gemeinsame Potenziale zu nutzen und Pilotprojekte in skalierbare Geschäftsmodelle zu überführen – für mehr Innovationskraft, neue Marktpotentiale und die Sicherung sowie den Ausbau der europäischen Marktführerschaft.
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No German ICP
You target the same profile as at home. In Germany the decision sits with a buying center, not a single champion.
Messaging that doesn't land
Translated pitches sound foreign. Without German messaging and trust proof, buyers don't take the next step.
No one on the phone
Outbound from abroad stays slow and generic. Without native German callers, your target accounts never hear from you.
Validate, build and activate: Germany in one quarter
Not a workshop, a market entry. From week 3, a German sales partner tests your approach on real buyers.
Phase 1 · Validate (April, weeks 1–4)
GTM strategy, kick-off in Sweden
ICP and German buying center
TAM, SAM and SOM for DACH
Trust proof: GDPR, ISO, hosting
Target account list and key assumptions to test in Germany
German messaging and call script
Sales playbook and cycle design
Outcome: ICP, personas, TAM/SAM/SOM, account list, messaging and playbook. Outbound goes live in week 3.
Phase 2 · Build (May, weeks 5–8)
Full outbound, run for you
Cold calling and LinkedIn at full pace
Channel mix tested on real buyers
Weekly call learnings: reach, meeting rate, wording
Bi-weekly pipeline review and KPI reporting
German sales assets built on what works
Outcome: German sales assets, a tested channel mix and your first discovery calls. Outreach calls every week.
Phase 3 · Activate (June, weeks 9–12)
Pipeline conversion, closing in Germany
Debrief of every German buyer call
Deals qualified on the buying center
First opportunities staged in your CRMPitch and ICP adjustments
Next-step GTM roadmap for DACH
Closing at the Hinterland of Things conference in Bielefeld
Outcome: First pipeline, a sharpened pitch and ICP, and your DACH roadmap. 12 discovery calls, guaranteed.
Together, one-to-one and done for you
Most Nordic founders enter Germany the same way: translate the website, hire one sales rep, send English outreach and wait. Twelve months later there are a few friendly calls and no pipeline. German mid-market buyers decide in buying centers, expect proof on GDPR, ISO and hosting before the first demo, and respond to native outreach that speaks their language.
Together, as a GTM to DACH cohort
Kick-off in Stockholm.
In person: ICP, buyer personas, TAM/SAM/SOM and sales playbook.
Intensive workshop.
Real call data, objections and sales assets, shared across the cohort.
Closing at Hinterland of Things. Bielefeld: meet German buyers, investors and ecosystem partners.
One-to-one, per company
Messaging coaching.
Positioning, German messaging, call script.
Call coaching.
Call reviews, asset feedback, channel tuning.
Deal coaching.
Discovery, qualification, DACH roadmap.
Done for you, by our sales partner
Outbound live in week 3.
Native callers on phone and LinkedIn (in German).
Full outbound.
Across all your target accounts.
Until the promise is met.
Short of 12 discovery calls? It keeps going, free.
12 discovery calls with German decision-makers. Guaranteed.
We don't sell workshop hours. We commit to an outcome: 12 discovery calls with German decision-makers from your target accounts within the programme. If we fall short, our sales partner keeps calling at no extra cost until the promise is met.
Why we can promise it: Every company passes a fit check before admission. We only take on founders whose product, ICP and team are ready for German buyers.
One price, strategy and outbound included
Not a workshop, a market entry. From week 3, a German sales partner tests your approach on real buyers.
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€19,500 per company
Pilot price, net. One price for the full programme and outbound by our German sales partner, with 12 discovery calls guaranteed. From the next cohort, the regular price is €24,500.
Everything you need, included
Cohort sessions, weekly one-to-one coaching and full outbound on phone and LinkedIn. Short of 12 discovery calls? Outbound continues for free. Travel to Stockholm and Bielefeld is billed separately.
6-8 companies, April – June 2027
ick-off in Sweden, 12 weeks of remote work, closing in Germany at Hinterland of Things. Admission is by fit check, so every company in the cohort can reach the guarantee.
Partner des Bundesministeriums für Wirtschaft und Ausfuhrkontrolle
Verpasse keine DACH Updates
