B2B Insights:
From strategy to practical implementation
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May 14, 2025
Charlotte Altmann
From data silos to data gold: Why automation matters now
How to efficiently digitize marketing and sales: with CRM, automation, and better customer data—without high IT costs.
July 21, 2025
Charlotte Altmann
SaaS transformation: How to successfully manage change
The 3 biggest pitfalls in B2B transformation: How to ensure success with a clear go-to-market strategy (GTM) and ideal customer profile (ICP).
Strategy provides orientation, systematic implementation leads to results.
Growth in the DACH market is not achieved through individual measures, but through clearly defined go-to-market structures and their consistent implementation in the market. Strategic clarity only works if it is systematically translated into processes, roles, and market access—in line with the real decision-making logic in the DACH region.
Partner of the Federal Ministry of Economics and Export Control
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