B2B Insights:
From strategy to practical implementation
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July 4, 2025
Charlotte Altmann
How corporate values retain customers and attract talent
Combining employer branding and sales: Inspiring customers and attracting talent with purpose and values – a roadmap for small and medium-sized enterprises.
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July 4, 2025
Charlotte Altmann
How your company can become the top choice for talent
Hidden champions among B2B SMEs in the DACH region are often global market leaders—but they are not visible enough to top talent. Learn how to efficiently build relevant visibility.
Strategy provides orientation, systematic implementation leads to results.
Growth in the DACH market is not achieved through individual measures, but through clearly defined go-to-market structures and their consistent implementation in the market. Strategic clarity only works if it is systematically translated into processes, roles, and market access—in line with the real decision-making logic in the DACH region.
Partner of the Federal Ministry of Economics and Export Control
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